As the dust is settles following the NAR Settlement on buyer broker fees, there are more questions popping up about unrepresented buyers and how to help them through the selling process. Some things we're hearing:
As a Listing Agent, what are the obligations to these buyers?
What are pitfalls to be aware of for different types of agency, or lack thereof?
What are the differences in agency for VA, DC & MD?
Do I have to be a Dual Agent?
How can we help buyers understand how having their own representation is in their best interest?
Join Keith Barrett of Vesta Settlements, Chris Darby of Counselors Title and our own David Howell for the next MCE Masterclass on Navigating Designated, Dual and Sub-Agency with Buyers.
This Masterclass is packed with talented and top-producing Agents -- Robin Arnold, Anne Michael Greene and Karl Operle -- who know how showcase
their VALUE to clients and customers and absolutely EARN their professional fee without discounting what they charge. In this MCE Masterclass you will learn:
How to demonstrate your value before you even talk about fees
Tailoring conversations to different audiences: previous clients, referrals or someone completely new to you
Offering listing services above and beyond what other agents may include (such as staging, moving services and photography)
Helping Buyers understand the importance of representation
Where and why other agents are leaving money on the table
When to walk away from business if your clients won't meet your fee
You'll leave this session empowered with talking points, action items, confidence in showcasing your value to clients and customers and ready to talk about the changes coming in our real estate industry.
What is your most important job as a Realtor?
You might be surprised that it has nothing to do with selling houses.
Top Producer Anslie Stokes Milligan, leader of The Stokes Group, one of McEnearney's most successful teams, reprises one of our most popular Masterclasses from 2023 as she shares how she keeps her business running smoothly & profitably, no matter what the market looks like.
You will learn:
The most important thing you need to do each day to keep business prospects flowing in
Why tracking sources of business is important
How to allocate funds for the most effective impact
Receive Anslie's business tracker template to chart your own success
Whether you are a seasoned pro or brand new to real estate, listings are hard to come by. That's why it's so important that you make the most of an opportunity to promote your skills at showcasing a property.
Join Top Producers and listing experts Susan Thomas and Joe O'Hara to learn where to focus your energy and resources for maximum effect, and how to dazzle sellers, buyers and potential sellers in the process.
You will learn:
How to prepare for success before you even visit the property
Setting expectations for Sellers based on market conditions
What makes for a listing that stands out from the competition
And more! Bring your questions and we will save time to brainstorm ideas with panelists and other Associates.
Join Top Producers Chris Fischer and Laura Schwartz along with Deniz Artemel and David Howell from our Corporate Leadership in a discussion about what makes for exemplary service.
You will learn:
How "Unreasonable Hospitality" can turn ordinary transactions into extraordinary experiences for your clients.
How it complements McEnearney's previous Ritz-Carlton training.
How to be proactive in hospitable acts and how to prepare for reactive opportunities.
And more! Bring your questions and we will have a 30-minute small group break-outs to brainstorm ideas with panelists and other Associates.
Join David Howell, our CIO and Master of Statistics, as he presents interesting findings from recent market research and will contextualize it for agents to share with their clients. Knowledge is power in this market!
Join David Howell, our CIO and Master of Statistics, as he presents interesting findings from recent market research and will contextualize it for agents to share with their clients. Knowledge is power in this market!
Join top-producer Anslie Stokes Milligan, leader of The Stokes Group, one of McEnearney's most successful teams, as she shares how she keeps her business running smoothly & profitably, no matter what the market looks like.
A rundown on multiple topics such as effective pricing, not chasing the market, walking sellers through multiple offers, preparing buyers for the long-haul.
In this class you will learn:
How to ask for referral business
The process for creating and accepting referral business
Tips for working the Relocation clients
Where to find LRE and McEnearney Marketing materials educate your SOI about using your services when moving outside the area
And hear from agents who have incorporated referrals into their routine business
An expert panel on Working With Rentals. Learn from the best.
Why Rentals should be a part of your business plan
What pitfalls to avoid
How to convert renters into buyers, and more
Trudy discussed the differences between the old and new corporate network, emphasizing the importance of using new tools for marketing and encouraging agents to utilize the new corporate affiliation for increased exposure. Trudy also addressed the company's unique approach to client service, the process of assigning leads to agents, and the company's referral and commission structure for various types of transactions.