Ida Fields emphasized the importance of branding, personal values, and content strategy in accelerating business growth and maintaining a strong brand image. She also discussed the development of a personal brand strategy, the use of categories and subcategories, and the importance of storytelling and value positioning in campaigns. Lastly, she introduced the concept of an 'agent success group' and the importance of organizing and leveraging Corcoran campaigns effectively.
Damon and his team demonstrated the use of the Agent Studio Online platform, the Corcoran Social Content Library, the corporate social content library, and the Corcoran presentations tool. The team also went over new tools such as Moxie Present, Corcoran Copilot, the Testimonial Tree, and the Corcoran Conversations platform.